MINI's innovative design philosophy has always been ahead of the time, with every step of MINI's evolution sparking revolutionary changes.
In the late 1950s, amidst the oil crisis, Sir Alec Issigonis, the designer of MINI, envisioned creating an "economical small car suitable for everyone"!
Thus, Sir Alec Issigonis positioned the wheels at the four corners of the vehicle, maximizing interior space to comfortably seat four passengers and also accommodate their luggage. And so, in 1959, the iconic MINI was born!
Thus, Sir Alec Issigonis positioned the wheels at the four corners of the vehicle, maximizing interior space to comfortably seat four passengers and also accommodate their luggage. And so, in 1959, the iconic MINI was born!
MINI, born from creativity, has brought countless trendsetting innovations to the automotive world!
The versatile body and roof colors, along with a vast array of accessories, allow car owners to customize freely, making it rare to see two identical MINIs on the road. The core values of MINI—unique creativity, smart functional design, personalized customization, and irreplaceable go-kart-like driving fun—solidify MINI's status as a trendsetter in the automotive world.
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